The underwear market in Finland has witnessed fluctuating trends in the past decade. The market size volume was 74.076 million in 2013 but gradually declined to 59.358 million in 2023. The largest decline occurred in 2020, with an 18.07% year-on-year reduction. Recovery was seen in 2021 but not sustained, as shown by subsequent decreases. By 2023, the market experienced a 1.2% annual drop. The Compound Annual Growth Rate (CAGR) over the last five years is -1.07%, indicating a gradually contracting market.
Looking ahead, the forecast suggests a continued decline with a CAGR of -1.03% from 2024 to 2028, taking the market size volume down to 55.603 million by 2028, reflecting an average annual decline of 1.03% over the forecast period.
Future trends to watch for include potential impacts from changing consumer preferences, sustainable fashion initiatives, and economic shifts that could influence demand for basic apparel items. Monitoring online sales growth and possible innovations in fabric technology could also reveal significant market shifts.
