Hungary leads with a substantial share of high-growth enterprises at 62.84%, followed by Lithuania at 53.42%. Central European countries like the Czech Republic and Slovakia show moderate shares at 27.19% and 20.02%, respectively. Portugal and Italy have slightly lower shares, while Romania, Latvia, Iceland, and Norway display marginal engagement, underlining regional disparities.
In 2023, the observable trend suggests moderate increases in countries with already high shares, while those with low shares remain largely stagnant. Over the past five years, the compound annual growth rate (CAGR) reflects slow but steady integration in Eastern and Southern Europe.
Future trends to watch involve:
- Digital transformation accelerating growth in countries like Romania and Latvia.
- Regulatory changes potentially boosting enterprise growth in Iceland and Norway.
- Collaborative industry networks emerging in Eastern Europe as a catalyst for market research activities.
Top countries in Share of High Growth Enterprises in the Population of Active Enterprises in Advertising and Market Research by Country
| # | 10 Countries | Percent | Last Year | |
|---|---|---|---|---|
| 1 | 1 Hungary | 62.84 | 2023 | View data |
| 2 | 2 Lithuania | 53.42 | 2023 | View data |
| 3 | 3 Czech Republic | 27.19 | 2023 | View data |
| 4 | 4 Slovakia | 20.02 | 2023 | View data |
| 5 | 5 Portugal | 19.29 | 2023 | View data |
| 6 | 6 Italy | 17.47 | 2023 | View data |
| 7 | 7 Romania | 8.3 | 2023 | View data |
| 8 | 8 Latvia | 7.29 | 2023 | View data |
| 9 | 9 Iceland | 4.3 | 2023 | View data |
| 10 | 10 Norway | 3.82 | 2023 | View data |
