The European market research and public opinion polling sectors illustrated significant diversification in production value distribution for 2023. The United Kingdom led with 28.29 million euros, benefiting from a slight 1.11% growth. The Netherlands followed with notable 9.09% growth to reach 18.09 million euros. Germany and Spain showed positive trends, while countries like France and Italy declined by 5.61% and 4.2%, respectively. Switzerland and Norway evidenced sturdy growth, whereas Denmark and Luxembourg experienced downtrends. Smaller nations mostly faced negative shifts, apart from modest gains by Macedonia and Bosnia and Herzegovina.
Future trends to watch:
- Technological advancements in data analytics driving productivity.
- Increased demand for localized insights in emerging markets.
- Potential impacts of economic fluctuations on traditional markets.
- Evolving consumer behavior influencing research methodologies.
Top countries in Production Value of Market Research and Public Opinion Polling Share by Country (Million Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United Kingdom | 28.29 | 2023 | +0.91% | +1.11% | View data |
| 2 | 2 Netherlands | 18.09 | 2023 | +6.48% | +9.09% | View data |
| 3 | 3 Germany | 10.79 | 2023 | +7.94% | +3.68% | View data |
| 4 | 4 France | 8.51 | 2023 | -4.08% | -5.61% | View data |
| 5 | 5 Italy | 5.23 | 2023 | -3.9% | -4.2% | View data |
| 6 | 6 Spain | 5.18 | 2023 | +6.18% | +3.4% | View data |
| 7 | 7 Belgium | 4.64 | 2023 | -0.82% | +0.64% | View data |
| 8 | 8 Poland | 3.42 | 2023 | +4.57% | +2.62% | View data |
| 9 | 9 Switzerland | 2.38 | 2023 | -0.78% | +5.53% | View data |
| 10 | 10 Sweden | 1.82 | 2023 | +0.16% | -5.43% | View data |
