The European market research and public opinion polling industry shows a diverse landscape across countries. In 2023, the United Kingdom led with 29,300 employees, while Germany and the Netherlands followed with 22,540 and 18,480, respectively. France experienced a significant decline of 9.51%, whereas Norway, Cyprus, and Macedonia saw notable increases, indicating potential growth opportunities. Despite some declining trends in major economies like France and Italy, smaller markets such as Malta and Macedonia revealed positive performances, suggesting an evolving market landscape.
Future trends to monitor include technological advancements driving efficiencies, increased reliance on data analytics, and shifts in public opinion polling due to geopolitical factors. These trends could lead to further employment growth in innovative regions, enhancing the sector's overall dynamics across Europe.
Top countries in Number of Persons Employed of Market Research and Public Opinion Polling by Country
| # | 10 Countries | Units (Employees) | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United Kingdom | 29,300 | 2023 | -4.95% | -4.24% | View data |
| 2 | 2 Germany | 22,540 | 2023 | +3.45% | +1.96% | View data |
| 3 | 3 Netherlands | 18,480 | 2023 | +0.15% | +0.21% | View data |
| 4 | 4 Spain | 15,050 | 2023 | +3.3% | -0.097% | View data |
| 5 | 5 France | 10,370 | 2023 | -9.36% | -9.51% | View data |
| 6 | 6 Poland | 8,460 | 2023 | +0.19% | +0.33% | View data |
| 7 | 7 Italy | 6,650 | 2023 | -6.46% | -7.32% | View data |
| 8 | 8 Belgium | 5,000 | 2023 | -0.75% | -0.87% | View data |
| 9 | 9 Romania | 4,720 | 2023 | +1.14% | -2.65% | View data |
| 10 | 10 Slovakia | 3,650 | 2023 | +2.73% | +1.44% | View data |
