In 2024, the Market Research and Public Opinion Polling sector in France is projected to employ 9,310 persons, reflecting a continuous decline compared to previous years. The forecast indicates a steady annual decrease, with employment potentially reducing by approximately 11.27% each year, leading to 5,180 employees by 2028.

Key trends to watch in this sector include:

The growing influence of artificial intelligence and automation, which may lead to further job reductions as some tasks become more streamlined.
Increasing emphasis on digital data analytics, possibly altering the skill set required for market research professionals.
The potential for international outsourcing, impacting local employment figures.