The Lithuanian beer market has experienced fluctuations in per capita value, starting at €105.46 in 2013 and reaching €129.57 in 2023. Notable year-on-year variations include a decrease in 2020 at €98.08 followed by recovery and growth, peaking in 2023. The compound average growth rate (CAGR) over the last five years is indicative of positive growth.
Future trends to watch for include:
- Potential impact of changing consumer preferences and health awareness.
- Innovations in product offerings, particularly in low-alcohol and craft beer segments.
- Regulatory changes affecting production and distribution within Lithuania and the EU.
