The Austrian beer market size value per capita stood at 154.07 Euros in 2023, exhibiting slight variations through recent years. Between 2022 and 2023, there was a minor decrease of 0.08%. Over the past five years, fluctuations were evident, with a notable drop in 2020, attributed to the global pandemic. The compound annual growth rate (CAGR) from 2018 to 2023 was negative, reflecting a declining trend over this period.
Future trends to watch for include:
- Possible recovery and stabilization post-pandemic impacting consumption positively.
- Shifts towards craft and premium beers influencing per capita spending.
- Increased focus on sustainability within the brewing process aligning with consumer preferences.