In 2023, the beer market size value per capita in Poland stood at EUR 78.50. The forecasted data for the years ahead show a gradual decline. From 2024 to 2028, the value per capita is expected to decrease from EUR 78.14 to EUR 76.83. This represents a year-on-year percentage decrease of approximately 0.49% in 2025, 0.44% in 2026, 0.40% in 2027, and 0.36% in 2028. Over the forecasted period, the compound annual growth rate (CAGR) is projected to be -0.42%.
Key future trends to watch for include:
- Market shifts due to changing consumer preferences towards healthier lifestyle choices, leading to a potential decline in beer consumption.
- Economic factors such as inflation and disposable income changes that may impact per capita spending on beer.
- The influence of emerging craft beer markets and potential market diversification.
- Regulatory changes affecting alcohol sales and consumption patterns.
