Forecast: Production in Advertising and Market Research Sector in Italy

The Advertising and Market Research sector in Italy showed fluctuating performance from 2013 to 2023, with production value peaking at 15.31 billion Euros in 2016 and dropping sharply in 2020 to 11.9 billion Euros due to the pandemic's impact. By 2023, the sector partially recovered to 13.47 billion Euros. The year-on-year variation in 2022 and 2023 was 4.38% and 2.49%, respectively. The 5-year CAGR up to 2023 stood at -0.48%, indicating slight negative growth overall. Looking ahead, the forecast predicts a steady decline, with a -0.62% CAGR from 2024 to 2028.

Future trends to watch for include the increasing digitalization of advertising mediums, shifts towards data-driven market research, and a focus on personalized marketing. Additionally, the macroeconomic environment and regulatory changes within the EU will likely influence sector performance.