Based on the data, the gross income of the UK advertising and market research industry is forecasted to decline gradually from £210 million in 2024 to £197 million by 2028. The industry experienced growth until 2023, with the 2023 value being notably higher than the forecasted figures for subsequent years. Year-on-year, the industry is expected to decline by approximately 1.9% in 2025, 1.5% in 2026, 1.5% in 2027, and 1.5% in 2028. Over the five-year forecast period, the sector is anticipated to have a compound annual growth rate (CAGR) of -1.6%.

Future trends to watch for include:

Potential effects of economic shifts post-Brexit, possibly influencing advertising budgets.
The increasing impact of digital transformation on traditional advertising models.
Emerging technologies in market research, offering new growth avenues.
Potential legislative changes surrounding data privacy that could impact market research methodologies and revenues.