The import of beer to Italy is projected to decrease progressively from 2024 to 2028 by approximately 15%, from 115.0 million kilograms in 2024 to 98.12 million kilograms in 2028. A consistent year-on-year decline characterizes this trend, averaging an annual decrease of about 3.9% over the five-year period. In 2023, actual imports stood at 118.5 million kilograms, illustrating the beginning of this downward trajectory.
Future trends to watch for include:
- Shifts in consumer preferences toward local craft beers.
- Potential tariff changes affecting import costs.
- Overall economic factors and their impact on consumption patterns in Italy.
- Sustainability trends affecting beverage packaging and transport.
