Forecast: Beer Market Size Value in Italy

The Italian beer market has experienced fluctuations from 2013 to 2023, with values ranging from 3.2568 billion euros in 2013 to 4.1074 billion euros in 2023. In the past decade, significant increases were seen in 2017 and 2021, with year-on-year growth rates of 12.98% and 22.15%, respectively. The market dipped in 2016 and 2020, with -6.12% and -15.01% changes. The last two years, 2022 and 2023, had moderate growth rates of 1.34% and 1.29%. The five-year CAGR ending in 2023 shows a minimal average annual growth rate of 0.24%.

Looking forward, the beer market in Italy is expected to have a steady growth with a forecasted five-year CAGR of 1.02% from 2024 to 2028, indicating a cumulative growth of 5.19% over this period.

Future trends to watch for include a potential increase in craft beer consumption, a shift towards premium and imported beers, and an evolving consumer preference towards healthier and non-alcoholic beverages.

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