The flavoured liquid milk products market in Latvia displayed fluctuating trends between 2013 and 2023, peaking slightly in 2019 and 2020 with a modest decline and stabilization phase afterwards. As of 2023, the market size volume per capita stood at 9.72 kilograms. Over the past two years, the market has seen marginal growth. In terms of longer-term trends, the compound annual growth rate for the last five years was steady, indicating incremental growth potential.

Future trends to watch for include:

Increased consumer interest in health-conscious and innovative flavors
Influence of sustainability and eco-friendly packaging
Potential market expansion driven by product diversification and cross-category integration