The number of self-employed persons in the advertising and market research sector in Italy is projected to decline gradually between 2024 and 2028. Starting from 32,000 in 2024 and 2025, the number is expected to decrease to 31,000 in 2026, eventually reaching 30,000 in 2027 and maintaining this level through 2028. This represents a negative year-on-year percentage change of approximately -3.1% from 2026 to 2027. From 2023 to 2028, a compound annual growth rate (CAGR) depicts an average annual decline.

Future trends to watch for:

Technological advancements might lead to increased efficiency, reducing the need for self-employed roles.
Regulatory or policy changes in Italy could impact the ease of self-employment.
Market demand for specialized skills in digital advertising and data analytics may influence employment trends.