The frozen whole turkeys market in Germany has seen fluctuating per capita consumption over the past decade, with a general downward trend. Starting from 0.026 kg per capita in 2013, the consumption decreased to 0.017 kg per capita by 2023. The year-on-year decline from 2022 to 2023 was approximately 5.56%. Over a five-year period, the compound annual growth rate (CAGR) revealed a decrease of around 3.68% per annum.
Future trends to watch include potential shifts in consumer preferences towards alternative proteins or plant-based substitutes, as well as the impact of economic factors and lifestyle changes on meat consumption patterns in Germany.
