The Fresh Whole Turkeys market in Portugal has experienced a decrease in per capita value from €3.28 in 2013 to €1.97 in 2023. Between 2022 and 2023, there was a decline of 3.9%. Over the past two years, reductions of 3.9% (2022) and 7.6% (2021) were observed. Between 2019 and 2023, the compound annual growth rate (CAGR) showed an average annual decrease of about 4.7%. This suggests a modest yet consistent downward trend over the last decade.
Future trends to watch for:
- Shifts in consumer preferences towards alternative protein sources.
- Impact of economic factors on consumer spending and turkey consumption.
- Changes in retail strategies and promotions of fresh whole turkeys.
