The Fresh Whole Turkeys market in Greece displayed a declining trend from 2013 to 2023. The volume per capita decreased modestly until 2016, remaining stable at 0.23 kg. A continuous decline followed, reaching 0.14 kg per capita in 2023. This represents a significant year-on-year decrease, with 2022 to 2023 showing a roughly 6.67% reduction. The 5-year CAGR suggests a steady decline year-over-year at around 2.67% on average, reflecting changing consumption patterns.
Future trends to watch for include potential recovery influenced by health-focused marketing and culinary diversification, aiming to stabilize or boost Turkey consumption against the backdrop of shifting dietary preferences and economic factors.
