The Fresh Whole Turkeys market in Portugal experienced a declining trend from 2013 to 2023, with market volume decreasing annually in million kilograms. The year 2023 witnessed the market standing at 6.1141 million kilograms. Analyzing the year-on-year changes, significant reductions occurred in recent years, particularly from 2021 to 2023, averaging a -4.13% decrease annually. Over the past five years, the Compound Annual Growth Rate (CAGR) was recorded at -3.53%, highlighting a steady downturn in market volume.
Future trends to watch for:
- Potential shifts in consumer dietary preferences and health awareness could impact demand.
- Price fluctuations and economic factors influencing consumers' purchasing power.
- Innovations in production and marketing strategies might alter market dynamics.
