The forecasted market size volume per capita for frozen whole turkeys in Germany shows a steady decline from 0.016 kilograms in 2024 to 0.012 kilograms in 2028. In 2023, this figure stood at 0.017 kilograms, marking a year-on-year decrease from 2024 onwards. The annual average decline over the next five years (CAGR) indicates a consistent drop in consumption.

Future trends to watch for include:

Potential shift in consumer preferences towards fresh or alternative protein sources driven by health and environmental concerns.
Impact of economic factors such as inflation and income changes on purchasing patterns.
Influence of marketing strategies and seasonal promotions targeting traditional consumption periods like holidays.