In 2023, household expenditure on personal care in Germany was approximately €39 billion. The forecast indicates a modest upward trend from €39.53 billion in 2024 to €41.46 billion by 2028. Year-on-year growth from 2024 to 2028 hovers around 1.2%, reflecting steady consumer spending in this sector. Over the five-year period, the compound annual growth rate (CAGR) stands at approximately 1.2%.
Future trends to watch for include:
- Innovations in personal care products and their impact on consumer spending.
- Influence of social and environmental consciousness on purchase choices.
- Potential market disruptions from economic changes or consumer behavior shifts.
