The craft beers market in Italy experienced notable fluctuations from 2013 to 2023, starting at €69.229 million in 2013 and declining to €57.847 million in 2023. The market reached its peak of €81.179 million in 2018 before a consistent downward trend. Year-on-year, the market has seen both growth (e.g., a 12.49% increase in 2016) and decline (e.g., a 14.82% decrease in 2019). From 2020 to 2023, it has shown a continuous decline, with a 4.05% reduction in the last year of actual data. The five-year CAGR leading up to 2023 stands at -6.55%.
Looking ahead at forecasted data for 2024 and beyond, the market is expected to continue shrinking, falling to €46.005 million in 2028. The forecasted five-year CAGR is -3.66%, equating to a 17% decline over this period.
Future trends to watch for include shifts in consumer preferences towards other types of alcoholic beverages, potential regulatory changes, the impact of economic factors on discretionary spending, and innovations within the craft beer sector that might revitalize market interest.
