The number of persons employed in advertising and market research in Finland has shown a steady increase from 12.9 thousand in 2013 to 14.6 thousand in 2023. Over the last two years, the sector experienced a year-on-year growth of 0.69%. The compound annual growth rate (CAGR) for the past five years stands at 0.84%. Forecasted data indicates a gradual increase in employment numbers, reaching 15.2 thousand by 2028 with a forecasted CAGR of 0.67% over the next five years.

Future trends to watch for:

Increased digital transformation and data analytics adoption could drive demand for market research professionals.
The continuing shift towards online advertising might create new roles and opportunities in the digital space.
Economic fluctuations and technological advancements may impact employment trends within the sector.