In Finland, the market for women's and girls' knitted or crocheted slips, petticoats, briefs, panties, nightdresses, pyjamas, dressing gowns, negligees, bathrobes, and similar articles was valued at 11.737 million in 2023. Over the past decade, the market fluctuated significantly with a noticeable decline in recent years, particularly after 2019. The year-on-year variation indicates consistent negative growth, except for slight recoveries in 2016 and 2022. The compound annual growth rate (CAGR) from 2018 to 2023 was -2.67%, reflecting a steady decrease in market size.
Looking forward, market trends should be closely monitored for factors such as consumer preferences towards sustainable and multifunctional apparel, economic conditions affecting discretionary spending, and innovations in textile technology. Growth opportunities may arise from increasing demand for products that combine comfort and style, particularly in the loungewear and homewear segments.
