The Italian fresh whole chicken market experienced moderate fluctuations from 2013 to 2023, with a significant spike in 2015, followed by some years of decline and fluctuating growth. The market stood at 1.5407 billion Euros in 2023, with a year-on-year growth of 0.77%. From 2019 to 2023, the market showed a consistent but small growth rate, with a CAGR of 1.39% from 2019.
Looking ahead to 2024 and beyond, factors such as consumer preferences towards organic and locally sourced products, potential regulatory changes, and economic factors impacting poultry production costs are trends to watch. The forecast period up to 2028 indicates a gradual growth with a 5-year CAGR of 0.62%, driven by these influences.
