Key Market Indicators
Swedish Personal Care Expenditure is projected to reach approximately €6.5 billion by 2028, up from around €5.9 billion in 2023. This represents an average annual growth rate of 1.6%. Since 1998, Swedish demand for personal care products has been on an upward trend, increasing by an average of 2.4% per year. In 2023, Sweden was ranked ninth in the world for personal care expenditure. Austria surpassed Sweden with an expenditure of about €5.9 billion. The United Kingdom, France, and Italy held the second, third, and fourth positions, respectively, in this ranking.
