Household expenditure on personal care in Sweden showed an upward trend from 2013 to 2023, reaching a value of 5.86 Billion Euros in 2023. The year-on-year variation indicates fluctuations, with notable increases in 2016 (7.12%) and 2021 (5.75%), while showing minimal declines in years like 2014 and 2018. Over the past five years, the compound annual growth rate (CAGR) reveals a steady average annual increase of 2.36%.

Forecasts for the period from 2024 to 2028 indicate a continued upward trend with a forecasted CAGR of 1.57%, resulting in an anticipated growth rate of 8.11% by 2028. This suggests sustained, albeit modest, growth in household spending on personal care.

Future Trends to Watch for:

Innovations in personal care products and their impact on spending.
Economic factors that might influence disposable income and consumer spending.
Shifts in consumer preferences towards sustainable and organic personal care products.