Key Market Indicators
Belgium's personal care expenditure is projected to reach €5.6 billion by 2028, rising from €5.1 billion in 2023. This represents an annual growth rate of 1.6%. Since the turn of the century, Belgian demand for personal care products has increased by an average of 1.4% each year. In the current year, Belgium holds the 10th position in global rankings for personal care spending. Sweden, with an expenditure of €5.1 billion, narrowly surpasses Belgium. Leading the list are the United Kingdom, France, and Italy, occupying the second, third, and fourth spots respectively.
