Between 2013 and 2023, the personal deodorants and antiperspirants market in Belgium experienced significant fluctuations, peaking at €36.544 million in 2013 and declining to €23.651 million in 2023. This represents a general downward trend with a -4.37% year-on-year decline from 2022 to 2023. Over the last five years (2018-2023), the market saw an average annual shrinkage of -4.9% CAGR. From 2024 onwards, forecasts indicate a continued decline with an estimated -4.32% CAGR through 2028, resulting in a market size of €18.011 million by the end of that period.
Future trends to watch for include consumer shifts towards natural and eco-friendly products, increased online retailing, and innovative formulations that meet emerging lifestyle needs. Monitoring demographic changes and consumer behavior will be critical to understanding market dynamics and potential areas for growth.
