Key Market Indicators
Austrian personal care expenditure is projected to rise to approximately €6.7 billion by 2028, up from around €6.1 billion in 2023. This represents an average annual growth rate of 1.6%. Since 2000, the demand for personal care products in Austria has increased at an average annual rate of 2.9%. In 2023, Austria ranked eighth in personal care expenditure, with the Netherlands surpassing it with a similar expenditure of €6.1 billion. The United Kingdom, France, and Italy occupied the second, third, and fourth positions, respectively, in the ranking of personal care expenditure for the year 2023.
