The household expenditure on personal care in Austria was recorded at 5.73 billion euros in 2023. From 2024 to 2028, the forecasted values show a steady year-on-year increase in personal care expenditure, rising from 5.83 billion euros in 2024 to 6.28 billion euros in 2028. The average annual growth rate (CAGR) over these five years is approximately 1.83%, indicating a consistent upward trend in spending.
Future trends to watch for include the impact of increasing health and wellness awareness, as well as demographic shifts such as an aging population, which may drive higher spending on personal care products. Additionally, technological advancements and the growing popularity of sustainable and organic products could further influence household expenditure patterns.
