Household expenditure on personal care in Italy demonstrated significant fluctuation from 2013 to 2023. The expenditure increased from €24.53 billion in 2013 to €30.55 billion in 2023, with varied year-on-year changes and a notable dip in 2020 due to the pandemic. Post-2020, the expenditure saw a sharp rise, peaking in 2022 with a 9.55% increase. The Compound Annual Growth Rate (CAGR) over the last five years (2018-2023) stands at 3.11%, indicating a stable recovery and growth trend after the pandemic.
Future expenditure is forecasted to continue growing moderately, with a CAGR of 1.26% from 2024 to 2028. By 2028, the expenditure is expected to reach €33.07 billion, reflecting a 6.47% growth rate over these five years.
Future trends to watch for include:
- Potential impact of economic fluctuations and inflation on household purchasing power.
- Increasing consumer preference towards premium and sustainable personal care products.
- Technological advancements and e-commerce growth influencing shopping behaviors.
- Regulatory changes and global supply chain dynamics affecting product availability and prices.
