Key Market Indicators
Bulgarian personal care expenditure is projected to climb to €1.45 billion by 2028, a significant increase from the €918 million recorded in 2023. This marks an average annual growth rate of 7.2%. Since 2000, the demand for personal care products in Bulgaria has surged, showing a robust year-on-year growth rate of 15.7%. In 2023, Bulgaria ranked 23rd globally in terms of personal care spending, with Hungary surpassing it at the same expenditure level of €918 million. Leading the global rankings in personal care expenditure were the United Kingdom, France, and Italy, occupying the second, third, and fourth spots, respectively.