Key Market Indicators
Danish personal care expenditure is projected to surge to €4.4 billion by 2028, up from €3.6 billion in 2023. This forecast represents an average annual growth rate of 3.1%. Historically, Denmark has seen a steady increase in demand, with personal care spending rising at an annual rate of 5.5% since 1980. In the current year, Denmark ranks 13th globally in personal care expenditure. Topping the list for 2023 is Norway, matching Denmark's expenditure at €3.6 billion. The United Kingdom, France, and Italy hold the second, third, and fourth positions, respectively, in this ranking.
