The per capita value for the personal deodorants and antiperspirants market in Denmark is forecasted to decrease steadily from $11.36 in 2024 to $10.5 in 2028. Comparing the values, the year-on-year variation shows a small, gradual decline: -2.03% from 2024 to 2025, -1.89% from 2025 to 2026, -1.92% from 2026 to 2027, and -1.96% from 2027 to 2028. With consistent declines, the Compound Annual Growth Rate (CAGR) over the five-year forecast period stands at approximately -1.95%.
Future trends to watch for:
• Continued consumer shift towards natural and eco-friendly products may impact traditional deodorant formulations.
• Increasing market saturation and potential price competition among major brands.
• Rising awareness and preference for personal care products with added health benefits.
