Key Market Indicators
The revenue of German travel agencies is projected to hit approximately €19 billion by 2028, up from around €13 billion in 2023, representing an average annual growth rate of 5.7%. Since 2013, the German market has seen a consistent year-on-year increase of 6.3%. In 2023, Germany ranked third in the global travel agency revenue standings. Spain led the rankings with revenue matching Germany's €13 billion mark, while Italy secured the fourth position.