In 2023, Germany led the European production of Advertising and Market Research; Other Professional, Scientific and Technical Activities; Veterinary Activities, with a value of 62.92 billion euros, followed by Italy at 45.44 billion euros, and France at 40.97 billion euros. These countries showed varying year-on-year growths: Germany increased by 0.78%, Italy by 1.59%, and France by 2.33%. Noteworthy growth was seen in Estonia at 3.07%, and Ireland at 2.44%, while Greece experienced a decline of 5.58%.
Future trends in this sector to watch include:
- Digital transformation driving new opportunities in Advertising and Market Research.
- Increased investment in Scientific and Technical Activities across Europe.
- Veterinary Activities potentially benefiting from growing awareness of pet healthcare.
- Sustainability and environmental impact becoming central to Professional Activities.
- Continued disparity in growth rates among European countries.
Top countries in Production of Advertising and Market Research; Other Professional, Scientific and Technical Activities; Veterinary Activities by Country
| # | 10 Countries | Million Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 62,920 | 2023 | +1.55% | +0.78% | View data |
| 2 | 2 Italy | 45,440 | 2023 | +1.09% | +1.59% | View data |
| 3 | 3 France | 40,970 | 2023 | +1.88% | +2.33% | View data |
| 4 | 4 Spain | 23,700 | 2023 | +2.17% | +1.88% | View data |
| 5 | 5 Netherlands | 17,340 | 2023 | +1.38% | +1.35% | View data |
| 6 | 6 Belgium | 10,070 | 2023 | +1.03% | +1.43% | View data |
| 7 | 7 Austria | 7,230 | 2023 | +1.33% | +1.32% | View data |
| 8 | 8 Ireland | 3,660 | 2023 | +1.53% | +2.44% | View data |
| 9 | 9 Finland | 3,320 | 2023 | +1.62% | +1.49% | View data |
| 10 | 10 Slovenia | 1,400 | 2023 | +2.38% | +2.21% | View data |
