The number of employees in the Advertising and Market Research industry in Germany has exhibited a generally declining trend from 2013 through 2023, with notable fluctuations during specific years. As of 2023, the industry employs 203 thousand people. Year-on-year variations reveal an overall reduction, with occasional minor increases, such as in 2016 and 2020. The last five years (2018-2023) show a Compound Annual Growth Rate (CAGR) of -0.39%, indicating a moderate decrease in employment numbers. The forecast for the upcoming years (2024-2028) suggests a continued, albeit slower decline, with a forecasted CAGR of -0.2%.
Future trends to watch for include the potential impacts of increased digitalization and automation within the advertising and market research fields, the growing importance of data analytics and AI-driven insights, and how economic shifts might influence job stability and growth in these sectors.