The market research and public opinion polling sector in France is projected to decline in the coming years. From a baseline of 1.65 thousand enterprises in 2024, the number is expected to decrease by 11.5% to 1.46 thousand in 2025. This downward trend continues with a projected drop of 12.3% from 2025 to 2026, 14.8% from 2026 to 2027, and a further 16.8% into 2028, reaching 0.906 thousand enterprises. Over the five-year forecast period, this reflects a compounded annual growth rate (CAGR) decline of approximately 14.3%.
Future trends to watch include increasing automation and digitalization in market research processes, potential consolidation in the industry leading to fewer but larger enterprises, and the growing impact of data privacy regulations that could affect market research operations.
