The employment data in Spain's advertising and market research sector shows a fluctuating trend from 2013 to 2023. In 2023, the number of employed stood at 101.6 thousand units. Year-on-year variations during this period show minor fluctuations, with short-term declines observed in several consecutive years. The CAGR for the last five years averages a slight decline, indicating a slow decrease in employment growth. Forecast data points towards a continuing, small annual decrease up to 2028, with a forecasted 5-year average growth rate of -0.99%.
Future trends to watch for include technological advancements reducing workforce needs, the impact of economic conditions on advertising budgets, and shifts in market research approaches. Keeping an eye on these trends can provide valuable insights for strategic planning and workforce management within the sector.
