The employment in the Market Research and Public Opinion Polling sector in Denmark has experienced fluctuations in the past decade, touching a high of 1.07 thousand in 2019 and gradually declining to 0.945 thousand in 2023. The forecast indicates a continued downward trend, with employment expected to reach 0.9 thousand by 2028. Year-on-year, the employment saw notable variations: a significant decrease of 5.44% in 2020 and a steady decline of around 2% over the last two years, 2022 and 2023. The 5-year CAGR from 2019 to 2023 was -2.2%, reflecting an overall reduction in employment within the sector.
Looking ahead, the forecast 5-year CAGR is expected to level at -0.7%, suggesting a slower but continuous decline. Future trends to watch for include the impact of evolving digital tools on market research methodologies and the demand for data privacy, which could influence employment dynamics in this sector. Furthermore, the shift towards more automated and AI-driven research tools may further reduce the need for traditional full-time employment. Keeping an eye on these developments will be crucial for anticipating changes in the sector's employment landscape.
