The market research and public opinion polling sector in Finland experienced fluctuations between 2013 and 2023, peaking at 98.8 million euros in 2013 before declining to 88.5 million euros in 2023. The year-on-year variations indicate significant volatility, with notable dips in 2016 and 2020 followed by modest recoveries. A notable growth spurt occurred in 2018, but the sector did not sustain this momentum. The five-year CAGR from 2018 to 2023 stands at -1.9%, reflecting an overall contraction.

Future trends to watch for include:

Projected minor decline in turnover at a -0.16% CAGR from 2024 to 2028, indicating a stabilizing but slightly contracting market.
Technological innovations and digital transformation in data collection and analytics.
Potential shifts in market dynamics influenced by economic conditions and demand for consumer insights.