The employment in advertising and market research in Denmark has seen a fluctuating trend since 2013. The workforce peaked in 2018 at 13.68 thousand persons, subsequently declining consistently year-on-year from 2019 onwards. Notably, 2023 saw a 2.62% decrease in employment from the previous year, with the number standing at 11.69 thousand persons. Over the last five years, the Compound Annual Growth Rate (CAGR) was -3.1%, indicating a gradual but persistent decline.
From 2024 to 2028, the forecast predicts a continued downward trend, with a forecast 5-year CAGR of -2.41%. This reflects an expected decrease in total employment by approximately 11.47%. By 2028, the number of persons employed is projected to be 10.04 thousand, continuing the declining trend.
Future trends to watch for include technological advances in digital marketing, which could shift employment needs towards more tech-savvy roles. In addition, the impact of global economic conditions on advertising budgets and market research funding will be crucial in determining future employment levels in this sector.
