The market research and public opinion polling sector in Italy is forecasted to decrease in workforce size from 4.94 thousand employees in 2024 to 4.07 thousand in 2028. Notably, the year-on-year variations exhibit a steady decline, with reductions of approximately 4.45% annually from 2024 through 2028. Over the five-year period, the compound annual growth rate (CAGR) suggests a yearly average decline of 4.79% since 2023, when the sector employed 5.17 thousand individuals.
Future trends to watch for include increased automation and the incorporation of AI in data analysis, which may further impact labor demand. Additionally, the shift towards digital and online methodologies could drive efficiency yet reduce traditional employment needs.
