In 2023, the number of employees in the advertising and market research sector in Spain was approximately 76.85 thousand. The forecast data indicates a steady decline in employment in this sector from 2024 to 2028. Specifically, the number of employees is expected to decrease from 74.32 thousand in 2024 to 64.59 thousand in 2028. The year-on-year variation shows a consistent downward trend, with the number of employees expected to fall by roughly 3.3% each year.
Key observed trends:
- In 2024: 74.32 thousand employees (-3.3% compared to 2023)
- In 2025: 71.85 thousand employees (-3.3% compared to 2024)
- In 2026: 69.41 thousand employees (-3.4% compared to 2025)
- In 2027: 66.98 thousand employees (-3.5% compared to 2026)
- In 2028: 64.59 thousand employees (-3.6% compared to 2027)
Future trends to watch for include the impact of technological advancements and automation, which may further reduce the demand for human labor in the sector. The evolution of digital marketing and data analytics tools could also reshape workforce requirements, stressing the need for continuous skills development and adaptability within the industry.
