The market research and public opinion polling sector in Belgium showed a significant decline from 2013 to 2014, with a drop of 15.4%. However, the market saw a recovery between 2015 and 2019, including considerable growth in 2018 and 2019. Despite a reduction in 2020 by 6.75%, the market remained relatively stable in subsequent years, reflected in the minor declines, such as -0.91% in 2023.

As we progress into the forecast period beyond 2024, the market is projected to gradually decline at a steady rate, with the five-year CAGR anticipated to be -0.78%. By 2028, the market is expected to reach 0.8969 billion Euros, representing a total five-year forecast growth rate of -3.86%.

Key future trends to watch for in this sector include:

The impact of digital transformation on traditional market research methods.
Increasing reliance on big data analytics and AI for insights.
Shifts in consumer behavior due to economic and technological changes.
Emergence of new competitors and innovative methodologies in public opinion polling.