The global landscape of self-employment in advertising and market research varies significantly by country. In 2023, Colombia stood out with a significant number of self-employed individuals, reaching 214,000, showing a notable increase of 3.43% year-on-year. The United States followed, despite a slight decline of 0.25%. The United Kingdom and Poland demonstrated growth, with 3.53% and 3.6% increases, respectively. Notably, Italy, Spain, and the Netherlands experienced reductions in their figures, while countries like New Zealand saw strong positive momentum.
Future trends to watch include:
- The impact of technological advancements and digital platforms facilitating self-employment globally.
- Potential economic shifts influencing self-employment dynamics, particularly in emerging markets.
- The role of policy changes in supporting or hindering self-employed sectors in different economies.
- Evolving consumer demand for advertising and market research services in a post-pandemic world.
Top countries in Number of Self-Employed Persons in Advertising and Market Research by Country
| # | 10 Countries | Thousand Units (Persons) | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Colombia | 214 | 2023 | +2.88% | +3.43% | View data |
| 2 | 2 United States | 79 | 2023 | -1.25% | -0.25% | View data |
| 3 | 3 Netherlands | 47 | 2023 | -2.08% | -0.83% | View data |
| 4 | 4 United Kingdom | 44 | 2023 | +2.33% | +3.53% | View data |
| 5 | 5 Germany | 38 | 2023 | 0% | 0% | View data |
| 6 | 6 Poland | 37 | 2023 | +2.78% | +3.6% | View data |
| 7 | 7 Italy | 33 | 2023 | 0% | -1.17% | View data |
| 8 | 8 South Korea | 15 | 2023 | 0% | +1.39% | View data |
| 9 | 9 France | 15 | 2023 | 0% | +1.39% | View data |
| 10 | 10 Czech Republic | 11 | 2023 | 0% | +1.92% | View data |
