In 2023, Italy leads the European countries in Net Operating Surplus for Advertising, Market Research, and other professional activities with a substantial value of 11.83 billion euros, followed by Spain at 5.46 billion euros and the Netherlands at 3.28 billion euros. Countries such as Greece witnessed negative growth. Year-on-year, Ireland experienced a notable increase of 4.91%, while Lithuania led with a growth of 3.45%. In contrast, Slovakia saw a slight decline of 0.42%.
Looking ahead, the anticipated trends in 2024 suggest continued growth in this sector, driven by digital transformation and innovation, particularly within the advertising and market research segments. Surveillance of macroeconomic factors and technological advancements will be crucial for sustained growth. Expect digital marketing services to gain higher traction, with AI and data analytics being key drivers.
Top countries in Net Operating Surplus in Advertising and Market Research; Other Professional, Scientific and Technical Activities; Veterinary Activities by Country
| # | 10 Countries | Million Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Italy | 11,830 | 2023 | +0.23% | +0.37% | View data |
| 2 | 2 Spain | 5,460 | 2023 | +3.13% | +3.03% | View data |
| 3 | 3 Netherlands | 3,280 | 2023 | +1.8% | +2.17% | View data |
| 4 | 4 France | 2,430 | 2023 | -0.78% | +0.43% | View data |
| 5 | 5 Ireland | 1,320 | 2023 | +3.75% | +4.91% | View data |
| 6 | 6 Austria | 1,120 | 2023 | +1.82% | +2.37% | View data |
| 7 | 7 Belgium | 955.2 | 2023 | +1.68% | +1.94% | View data |
| 8 | 8 Slovakia | 652.27 | 2023 | +1.16% | -0.42% | View data |
| 9 | 9 Finland | 392 | 2023 | +1.82% | +1.22% | View data |
| 10 | 10 Slovenia | 315.6 | 2023 | +2.43% | +2.28% | View data |
