European household expenditure on personal care in 2023 shows that Germany leads with €27.12 million, followed by France with €22.73 million, and Italy at €20.08 million. Smaller markets include Latvia and Luxembourg. Year-on-year variation from 2022 to 2023 highlights notable increases in Lithuania (9.03%), Croatia (8.61%), Greece (6.72%), and Latvia (5.46%). The Netherlands, Ireland, and Slovakia also demonstrated strong growth. In contrast, France and Austria had more modest increases, under 2%.
Looking ahead, anticipate increased spending driven by escalated health awareness, aging populations, and product innovation. Markets like Lithuania, Croatia, and Greece may continue to expand rapidly, while major markets like Germany and France likely will grow steadily.
Top countries in Household Expenditure on Personal Care Share by Country (Million Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 27.12 | 2023 | -2.38% | +2.2% | View data |
| 2 | 2 France | 22.73 | 2023 | +1.2% | +0.95% | View data |
| 3 | 3 Italy | 20.08 | 2023 | -4.82% | +1.95% | View data |
| 4 | 4 Netherlands | 7.53 | 2023 | +5.9% | +5.07% | View data |
| 5 | 5 Austria | 3.98 | 2023 | -3.84% | +1.64% | View data |
| 6 | 6 Belgium | 3.52 | 2023 | -4.03% | +1.37% | View data |
| 7 | 7 Greece | 2.93 | 2023 | +7.35% | +6.72% | View data |
| 8 | 8 Portugal | 2.43 | 2023 | +1.91% | +2.69% | View data |
| 9 | 9 Ireland | 2.38 | 2023 | +2.59% | +5.05% | View data |
| 10 | 10 Finland | 2.01 | 2023 | +2.34% | +2.66% | View data |
