The personal deodorants and antiperspirants market in Australia saw significant fluctuations from 2013 to 2023. Starting at USD 303.64 million in 2013, the market value exhibited a notable decline to USD 195.06 million by 2023. Key variations included a sharp drop of 21.85% in 2015 and an increase of 17.28% in 2018. The market charted a downward trend over recent years, with slight year-on-year decreases: 2.28% in 2022 and 2.29% in 2023. The average annual growth rate over the past five years was -2.77%, revealing an overall contraction in the market.
Future market projections indicate a continued decrease, with a forecasted CAGR of -2.07% over the next five years, implying a total reduction of 9.91% by 2028 compared to 2023. This anticipated decline suggests a sustained reduction in market size.
Future trends to watch for include potential shifts in consumer preferences towards natural and sustainable products, innovations in product formulations, and the impact of global supply chain disruptions on product availability and pricing.
