In 2023, wages and salaries in advertising and market research in Belgium stood at 870.3 million Euros. Observing the period from 2013 to 2023, we see a general upward trend despite some fluctuations. The most significant annual growth occurred in 2016 with a 17.33% increase, while the largest decline happened in 2020 with a -9.59% decrease, likely impacted by the global pandemic. The Compound Annual Growth Rate (CAGR) over the last five years is 2.4%, indicating a steady but modest growth.

Calculating for the future, the forecasted CAGR from 2023 to 2028 is anticipated to be 1.96%, with an overall growth rate of 10.19%. This suggests continued but moderate expansion in the sector.

Future trends to watch for:

Technological advancements such as AI and automation affecting wage dynamics.
Changes in consumer behavior driving demand for market research and advertising.
Economic recovery and growth post-pandemic potentially accelerating wage increases.
Legislative changes impacting employment costs and industry regulations.